In 2022, the impact of the climate emergency means the need for change has never been more urgent. So, we asked ourselves, as one of the biggest global industries, where does fashion

sit within this crisis?

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Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill. And yet, as a society, we are still buying more clothing than ever before. So, what can we do about it?

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Bad Habits was created from a love for fashion but not for the industry it currently sits in or the impact it has on our planet. Bad Habits is a space intended for education, collaboration and, ultimately behavioural change, both personal and industry wide.

 

We believe that understanding why we need to change our habits of how, where and why we consume our clothing is the first step towards long term change for good.

 

Explore the site to learn how our Bad Habits are impacting the planet, and what you can do to help make a change.