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What is a circular economy?

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Research from organisations such as The Institute of Positive Fashion,      suggests that, to combat fashion's contribution to the climate emergency, we must change the very framework of the industry - from linear to circular.  

Currently, the mainstream fashion industry operates under a linear economy, starting in the resource heavy extraction of raw materials, and, ultimately, ending in landfill disposal. Although some progress has been made to create a recycled economy, which prolongs the
life of garments, ultimately this still results in waste. The goal is to irradiate waste entirely by functioning in a fully circular economy.

Drag and drop the icons below to guess the different stages of each of the three fashion economy models to learn the difference between them.
 
Click here for a full description of each of the stages. 

linear

fashion

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This economy model functions on a 'take, make, waste' principle. It uses large amounts of resources that often end up in landfill.

economy.

reveal answer

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recycled

fashion

economy.

reveal answer

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This economy model encourages giving a second life to your clothing through re-design and/or resale.

circular

fashion

economy.

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reveal answer

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This economy model eradicates waste through its very design, allowing garments to return to their raw materials at the end of their useful life ready to be reused.

See a full visualisation of this model
 

here.

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